>Google’s new subscription service looks like an interesting alternative for people who want to side-step the vicious cycle of apps with freemium or free-to-play business models, which are often loaded up with in-app purchases.

This makes me think that "after" monthly subscriptions, as NetflixAmazonAppleGoogle decide how to continue monetizing people, subscriptions will again get complicated and stupid and we'll miss the good old days when subscriptions were simple.

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