Facebook has just bought giphy.com for $400m.
A website which hosts free gifs. Valued at four-hundred million dollars. And the majority of those gifs come from media created by costumers/writers/mic operators/camera techs etc. who don't see the value they create normally, let alone in hyper-inflated purchases like this.
How does this make any sense? It doesn't.
@savoy The value is in data collected which can be sold for marketing. The product is the users, not in what the site does for the users.
@aidalgol The same all web services do? They're integrated with just about every communications platform (who, in turn, know who their users are) - even those targeted exclusively at corporate use, like Cisco/Webex Teams.
Also, for reasons I'm completely unable to understand, Giphy integration is a critical success factor for chat services - some users won't touch anything that doesn't ship Giphy. 🤷♂️
@Anarkat @savoy Eventually found a technical answer: https://onezero.medium.com/how-facebook-could-use-giphy-to-collect-your-data-70824aa2647b
(Just ignore paragraph 3 just reading like an ad for giphy.)
@savoy thank you for this post
from the ashes and sackcloth i've been seeing i thought i was missing something
I'm afraid it does: Facebook can collect more data from those who use a different messenger
it blows my mind to realise the whole deal with acquisitions is (probably?) the company didn't have the 'value' it's being priced at to anyone except whoever is buying it
tumblr? probably useless to anyone but yahoo
giphy? probably useless to anyone but facebook
but then facebook gets the audacity to think it can "recycle" 'garbage' companies that can't make money for anyone lacking its own vast resources / time in which to find some diabolical way to monetise them
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