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Facebook has just bought giphy.com for $400m.

A website which hosts free gifs. Valued at four-hundred million dollars. And the majority of those gifs come from media created by costumers/writers/mic operators/camera techs etc. who don't see the value they create normally, let alone in hyper-inflated purchases like this.

How does this make any sense? It doesn't.

@savoy it’s advertising’s world, we just generate content for it 🙃

#burnitdown
#selfhost

@mood @savoy I wish I had the mental willpower right now to get back into self-hosting 😕

@savoy The value is in data collected which can be sold for marketing. The product is the users, not in what the site does for the users.

@aidalgol @savoy How does any site collect user data?

And it doesn't even have to specifically be user data, but marketing firms may see value in just being able to see and control everything the users create.

I could also see a lot of propaganda value in owning such a site.

@Anarkat @aidalgol We've been ultra-commodified to where not only do we sell our labor power to the highest bidder, but now *anything we do* can be bought and sold, and the Internet has just fast paced that line of thinking.

@aidalgol The same all web services do? They're integrated with just about every communications platform (who, in turn, know who their users are) - even those targeted exclusively at corporate use, like Cisco/Webex Teams.

Also, for reasons I'm completely unable to understand, Giphy integration is a critical success factor for chat services - some users won't touch anything that doesn't ship Giphy. 🤷‍♂️ :flan_molotov:

@Anarkat @savoy

@galaxis @Anarkat @savoy Yeah, I didn't realise they had phonehomes in their chat integrations. A case of "I shouldn't be surprised, but somehow still was for about a minute."

@galaxis @savoy @Anarkat @aidalgol I guess we need some sort of Invidious for Giphy now which can be integrated into chat services 🤔

@savoy thank you for this post

from the ashes and sackcloth i've been seeing i thought i was missing something

@savoy
I'm afraid it does: Facebook can collect more data from those who use a different messenger :mastoflushed:

@savoy Of course it makes sense. Usage data. And reaction gifs were already a thing on Instagram. Now they control that too.

Giphy used to host a lot of racist shit because nobody moderated it. I imagine they're just avoiding that while they take in the kpop-gif-reaction audience.
@savoy now imagine that instead of posting "wow capitalism sure is crazy" posts on backwater social networks, anticapitalists had made giphy. They'd have 400 million dollars to fight capitalism with!

@velartrill @lain A rich class traitor using their parent's money to fund revolution would be quite helpful rn

@savoy

it blows my mind to realise the whole deal with acquisitions is (probably?) the company didn't have the 'value' it's being priced at to anyone except whoever is buying it

tumblr? probably useless to anyone but yahoo
giphy? probably useless to anyone but facebook

but then facebook gets the audacity to think it can "recycle" 'garbage' companies that can't make money for anyone lacking its own vast resources / time in which to find some diabolical way to monetise them

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